In the lead up to the 2024 presidential election, I produced and creative directed a get-out-the-vote documentary series from conception to delivery for Gutsy Media to tell stories of how real people in battleground states benefited from the policies enacted by the Biden-Harris administration.
Collaborating with a different political org in each state, we cast subjects with compelling and relateable stories - some told in their native Spanish language - to reach a wide spectrum of target demographics that each org needed to inspire to the polls. We then sent an award-winning doc team to capture their stories along with local crew.
I supervised the post production of each spot to ensure the expectations and visions of all stakeholders - subject, org partner, and client - were met and exceeded. We facilitated hundreds of customizations of the spots to enable dozens of local org groups to share across multiple social platforms, so they could effectively mobilize thier voters.
Needless to say, the chosen candidate didn’t win, but the heartfelt and earnest stories of the Biden-Harris policy impacts on these people’s lives and their families will serve as a reminder of what was tangibly beneficial and what could someday become again.